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84th Sturgis Black Hills Rally

August 2, 2024 - August 11, 2024

Sturgis, South Dakota

Photos and Videos from 84th Sturgis Black Hills Rally


Sturgis is the big daddy of all bike rallies, receiving some 500,000 faithful on their pilgrimage to this mecca for motorcyclists. They come from towns near and far and across the globe, accounting for all 50 states and much of the untamed world. In 1938, the rally was kickstarted by local Indian dealer, Pappy Hoel and his wife, Pearl. Back then, Sturgis was a sleepy cowtown on the South Dakota prairie, off the edge of the Black Hills and buried in obscurity. Hoel and a few of his friends decided since there was nothing else better to do, they may as well race each other. Whether it was a handful of bikers just wanting to have some fun or a deliberate act of promotional genius, the great gathering was born. Motorcyclists are always looking for a place to ride and Sturgis, perhaps because of its remoteness and the nearby stunning natural beauty, became holy ground, the Shangri-La of all biker destinations. By the 84th Anniversary rally, some 740,000 true believers poured in, filling every road in and out of town with the great roar and joy of countless motorcycles representing most every year, make and model, and a few two- and three-wheeled contraptions you’ve never imagined.

Enthusiasts ride in for the camaraderie and unabated fun, but there is something more about Sturgis that goes further than its sea of vendors, countless concerts, almost-anything-goes private campgrounds, wooly saloons, international bike shows, factory fleets offering test rides, and scenic rides into the Badlands or to Devil’s Tower and parts unknown. There is a vibe to Sturgis not equaled by any other rally. This is a safe and friendly, all-are-welcome event where attitudes are checked at the state line and everyone just wants to have a good time. Even the cops are alright and have been known to offer a tip or bit of local history. Sturgis is a spectacle made of machines, but enjoyed by men and women from every walk of life.

Locations Renting Motorcycles for 84th Sturgis Black Hills Rally


Los Angeles1

11860 S La Cienega Blvd, Hawthorne, CA 90250, United States

San Francisco2

1635 Valencia St., San Francisco, CA 94110, United States


4710 Lipan St., Denver, CO 80211, United States

Denver Airport4

16565 E. 33rd Drive, Aurora, CO 80011, United States


6280 E Pine Ln, Parker, CO 80138, United States


3305 North W St., Pensacola, FL 32505, United States


415 W Touhy Ave., Des Plaines, IL 60018, United States


6900 I-90 Frontage Rd, , MT 59101, United States

Las Vegas9

7660 Dean Martin Drive, Las Vegas, NV 89139, United States

Las Vegas Harley-Davidson10

5191 Las Vegas Blvd S, Las Vegas, NV 89119, United States

Rapid City Airport11

4550 Terminal Rd., Rapid City, SD 57703, United States


19942 SD-79, Vale, SD 57788, United States

Salt Lake City13

2900 South State St, Salt Lake City, UT 84115, United States


13809 1st Ave S., Burien, WA 98168, United States


2 reviews

Marco Puente

July 24, 2022 13:51 pm

Ripped off

Rented a bike from EagleRider at Daytona bike week during the pandemic, they ended up canceling the rally I was charged the rally event fee of a hundred fifty dollars and was never returned or credited to me

Thomas Hardy

July 3, 2017 23:09 pm

Eagle Riders SD

I couldn't have been more satisfied with the reservation and confirmation. everyone i spoke with was friendly, helpful, knowledgable and answered everything asked. i rented an Indian Chief Vintage. The MC was new and ready to go. I can't say enough about the Indian. Comfortable, nimble good handling, strong brakes, great suspension and a motor with Plenty of torque from idle. I had a Most Excellent Adventure and my whole experience with Eagle Riders couldn't have been improved. Jason and Brent at the Sturgis location are the right people to have handling the customers and the store. Excellent staffing, and whomever hired them deserves credit as well. I had occasion to speak with a rep in LA. CA, Jered. He too is a First class customer representative. He answered all my questions and took care of my requests, quickly and easily. Jared exceeded my expectations. And, how ofter does That happen ? Not often enough unfortunately. Thank You Jared. Eagle Riders runs a First Class operation and they employ First Class people. I can't say enough about my satisfaction, a better company, better people, or a better motorcycle to rent is difficult to imagine. Thank You Eagle Riders.

+2 found this review helpful

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